Greenpeace rocks the Brazilian Amazon
Greenpeace can be a pain in the ass, but more often than not, I think they rule.
Here is one example: In June, the organization released a report called “Slaughtering the Amazon,” which explains why the Brazilian cattle industry is the main cause of deforestation on the planet, with one acre lost every 8 seconds on average.
Through the release of this information, more and more people became educated as to the link between deforestation and cattle ranching, which then bred widespread activism to boycott cattle products from the region.
Activists demanded that shoe companies Adidas, Nike, Timberland, Clarks, and Geox stop buying leather from the Amazon. And it worked!
Even more amazing,
Each of the companies, JBS-Friboi, Bertin, Minerva and Marfrig, declared the adoption of environmental and social standards to ensure their products are free from cattle raised in newly deforested areas of the rainforest. The Brazilian Association of Supermarkets (ABRAS), which includes Walmart and Carrefour, attended the event and supports the call for zero deforestation.
JBS-Friboi, Bertin, Minerva and Marfrig, by the way, are four of the world’s largest beef and leather companies and monopolize the world export market and supply. They have vowed to ban the purchase of cattle from newly deforested land in the Amazon. This is huge.
Governor Blairo Maggi of the Brazilian state of Mato Grosso, which is responsible for the leading rate of forest destruction in the Amazon and the country’s biggest cattle herd, said Mato Grosso would stand behind efforts to protect the rainforest and “provide high-resolution satellite images for monitoring.”
Well, I’m impressed.
More kick-ass news:
At the United Nations General Assembly in September, President Lula announced a target of 80% reduction in deforestation by 2020 for Brazil.
Hell yes. Go Brazil!
If only more nations would take the lead! I suppose they will when activists annoy them enough…