How do you keep from contributing to the trash problem?

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What do you do when you go out to eat/drink/be merry and the establishment you frequent fails to offer recycling/reusing services?

In my case, there’s a sweet bar in South Beach with 300 beers for $4 each. You can imagine how full it gets and the thousands of beers they must sell each day… yet they do not recycle aluminum. Or plastic. Or glass!

And recently my partner and I have been increasingly eating at a particular sushi restaurant chain in Miami. After drinking our beers, since we often end up at different locations, I ask the employees, “So where should I place these [bottles] for recycling?” and I inevitably get the answer, “We don’t recycle. Sorry.” Pow! Right in the kisser. Sort of. You know what I mean. And I didn’t even ask about the disposable plastic “plates” or wooden chopsticks because I knew what the answer would be. Pretty depressing.

Access denied.

Another example is that various delicious self-serve frozen yogurt places only provide disposable containers for the decadent, sugar-filled delicacies that end up lushly (ha!) expanding my thighs (but the delicious factor wins, folks, which is why I ate a variety of those suckers for dinner last night). So would you bring your own reusable container? I bet Tupperware would work, or a wafer bowl that I could devour along with the frozen dessert. Eureka!

What do you do?

a)      Take the items in question home with you to reuse or recycle. (Pro: you can ensure that the items will be reused or recycled. Con: everyone else’s items will still go in the trash.)

b)      Write a letter or email to the supervisor or head of the company and kindly discuss how recycling services would benefit the establishment’s reputation, social responsibility, and so on.

Finish it and take it home for recycling!

c)       Boycott the establishment, either depriving yourself of the service/item or doing/making it yourself in a sustainable fashion. [Pro: you’ll be a DIY god(ess). Con: everyone else will continue to produce waste.]

d)      Continue to go but bring your own reusable containers, if possible (Pro: you’ll be awesome. Con: everyone else will continue to produce waste.)

e)      Continue to go about your eco-deathly routines, [albeit] ridden with rancid guilt. (Pro: none. Con: you and everyone else will continue to produce waste. Epic fail.)

f)       [Fill in the blank]

What would you add to this list? Share your wisdom!

Marine experts spell doom for world’s oceans, Pt. 2

Sale of shellfish at the roadside, Phu Quoc, Vietnam

(This is part two of a two-part series on a report regarding the dismal state of our oceans. Part 1 of the series discusses the report’s findings and the primary ocean stressors currently involved.)

Entire marine ecosystems could disappear within a generation — a phenomenon that would take a devastating toll on humans, not just marine animals, according to the International Programme on the State of the Ocean (IPSO) report discussed in part one of this series.

You might be surprised to hear that shellfish and other marine animals comprise 15 per cent of animal protein for 3 billion people throughout the world, and another 1 billion people rely on fish stocks for their main source of protein. It’s important to remember that we need to preserve marine ecosystems, not only because they’re pretty to look at and something to explore when we’re taking a decadent beach vacation, but also because much of humanity’s food security is at stake here.

In fact, the United Nations Environment Program (UNEP) last December released a report called “Environmental Consequences of Ocean Acidification: A Threat to Food Security,” noting that burgeoning greenhouse gas emissions may have more widespread and complex effects on ocean health than previously anticipated, and that the chemistry of the globe’s oceans is being altered at a rate unseen for 65 million years.

Green turtle (Chelonia mydas) by Mila Zinkova, via Wikimedia Commons

The report confirms worries that corals, shellfish and other organisms may have an increasingly difficult time surviving due to weakening skeletons, and demonstrates that ocean acidification combined with ocean warming would lower the range of temperatures in which crabs and other animals can thrive.

This could powerfully affect, among other factors, catches of shellfish; species reliant on coral reefs and those such as salmon that feed on shell-building organisms lower down the food chain. – FIS

What’s more, climate change is predicted to cause big dents in coastal fisheries resources in the Pacific Islands region, potentially slashing production by as much as 50 per cent by 2100, the Secretariat of the Pacific Community’s Heads of Fisheries communicated in March. It is forecasted that higher sea temperatures, ocean acidification, and loss of important habitats like coral reefs, seagrass beds and mangroves will dramatically affect the inshore resources that provide myriad coastal communities in New Caledonia, Papua New Guinea, and other impoverished countries with food and a livelihood. And let’s not forget that people who live off fisheries in various ways populate most countries on Earth, from the United States and Malta to Argentina and Pakistan.

Fishers near Galata bridge, Istanbul

Some 55 million years ago, 2.2 gigatonnes of CO2 were released annually for thousands of years and numerous species died out. Today, it is estimated that 2.2. gigatonnes of CO2 are shot into the atmosphere every year by deforestation alone.

“The rate of carbon dioxide emissions in the atmosphere and the rate of change in the oceans is extraordinary — there is a very urgent need to get that under control,” stressed Alex Rogers, a professor of conservation biology at the University of Oxford and lead author of the study.

And now, the most important part of this series:

What YOU can do

To address the findings, the IPSO report gives several recommendations, such as the creation of “a global body empowered to ensure compliance with the United Nations Convention on the Law of the Sea” and steps to improve the fish stock sustainability.

Rogers suggested that anything from choosing the right kind of fish to eat to lobbying politicians helps.

I suggest that fish eaters scan Greenpeace’s canned tuna guide to make sure they are choosing sustainably caught tuna whose harvesting is not wiping out turtles, dolphins, or other species. Also, California’s Monterey Bay Aquarium has a seafood guide that’s really nifty (available as pocket or mobile, too) and the website is rich with information on related issues. Check out their recommendations!

The folks at Sea Shepherd are amazing

Support green organizations like Sea Shepherd Conservation Society and Greenpeace, who work to both spread awareness about vital issues and fight the “bad guys” (in this case, Sea Shepherd – very courageously – goes after poachers hands-on, while Greenpeace targets harvesters of destructively caught fish and the companies that sell them, fights companies that pollute egregiously, and so on).

Attend clean-up days at your local beach or park. Go to Hands Across the Sand each year. Consider volunteering and donating whatever resources you have to anyone working toward a worthy cause.

Whenever a petition appears that could help ocean health, sign it. Visit sites like Care2 and Change.org and sign up for their newsletters to stay informed on new developments, learn how to help, and to find likeminded friends.

Together, we will make a difference.

“If I look at the mass, I will never act. If I look at the one, I will.” – Mother Theresa

Marine experts spell doom for world’s oceans, Pt. 1

(This is part one of a two-part series on a report regarding the dismal state of our oceans. Part two of the series tackles the situation’s repercussions on humans and what we can do to help our oceans recover.)

A team of marine experts announced this week a new summary report arguing that climate change and other man-made factors will spur colossal levels of extinction in the world’s oceans. The catastrophe is forecasted to be “unprecedented in human history.”

The proverbial excrement, it seems, is about to hit the fan.

Not surprisingly, it appears that changes in our atmosphere, ecosystems, and habitats across the planet are accelerating too quickly for many species to adapt and be able to survive.

Dr. Alex Rogers. Photo from the University of Oxford.

“The speed of change, particularly related to climate change, is so great there simply isn’t time for marine life to adapt to these new conditions,” said Alex Rogers, a professor of conservation biology at the University of Oxford.

He explained that mass extinctions have been tied to considerable changes in the oceans’ carbon systems in the past.

“That’s what we’re bringing about through our own actions today,” he noted, reports ABC News.

Rogers and a team of 26 other researchers from various countries met earlier this year for a three-day workshop in England to study ocean stressors. Their full report is set to be published in the near future.

Ocean stressors at play

Ocean acidification is one key factor. Here’s what it’s about: carbon dioxide (CO2) (along with methane and other gasses) plays a huge role in heating up our planet and thereby causing climate change, which includes melting polar ice caps and rising ocean levels. Okay. What you might not know is that one-third of the planet’s CO2 is absorbed by the ocean, and that the more CO2 the ocean absorbs, the greater the waters’ acidity. This phenomenon is called ocean acidification and it’s noxious to our planet for many reasons. For example, rising acidity levels in our oceans have been found to:

Coral reef in Papua New Guinea. By Mila Zinkova via Wikimedia Commons

Apart from ocean acidification, rising water temperatures, overfishing, pollution, and even tourism are all exacerbating the rapid decline of species such as reef-forming coral. (Go here, here, and here for more on the state of coral reefs.)

Sharks and other species may be next, warned Rogers, lead author of the International Programme on the State of the Ocean (IPSO) report.

Further, he said that, in many cases, the impacts of ocean stressors were found to have a greater overall effect than any single effect when taken together. For example, the decline of coral reef ecosystems due to overfishing and reef bleaching, plus the acidification that causes bleaching, will eradicate “the most diverse marine ecosystems on the planet.”

Chilling.

“As we considered the cumulative effect of what humankind does to the ocean, the implications became far worse than we had individually realized,” Rogers said. “This is a very serious situation demanding unequivocal action at every level.”

Stay tuned for part two of this 2-part series.

June 25: Hands Across the Sand coming to a beach near you

It’s summer and once again Hands Across the Sand is coming to your beach or city so you can gather with likeminded, environmentally oriented folk and peacefully show your opposition against offshore oil drilling and your support of clean energy solutions for a sustainable Earth. This Saturday will be the second annual Hands Across the Sand event held across the globe.

It goes like this: on June 25th at 11am, wherever you are, go to the beach for 1 hour (rain or shine). Stand and hold hands with others while forming lines in the sand against oil drilling in your coastal waters. Remember to wear eco-friendly sunblock :)

According to the website, the movement is not about politics; instead, it is a push toward protecting coastal economies, oceans, marine wildlife, and fisheries from the menace of expanded offshore drilling and the accidents that can come with it, such as last year’s massively catastrophic BP oil spill in the Gulf of Mexico, whose calamitous effects are expected to be felt for decades to come.

More you can do:

  • Florida residents can sign a petition to ban oil drilling (you have to download, print, sign, and mail it to officials in Tallahassee, FL).
  • Donate $5 or more by clicking on the “donate” buttons on the website.
  • Follow the movement on Facebook and Twitter.
  • Spread the word.

See photos from last year’s event.

The history of Hands Across the Sand

Florida surfer and restaurateur Dave Rauschkolb founded the even in October 2009 after a bill was passed in the Florida House of Representatives to end the ban on nearshore drilling. Rauschkolb got the support of sponsor organizations and rallied over 10,000 Floridians to join hands on February 13, 2010 along the state’s coastlines, to show the extent of Floridians’ opposition to nearshore drilling.

Hands Across The Sand enjoys the support of national (U.S.) and international environmental groups such as the Sierra Club, Surfrider Foundation, Oceana, Environment America, Greenpeace, Defenders of Wildlife, Alaska Wilderness League, Ocean Conservancy, Friends of the Earth, 350, Center for Biological Diversity, Audubon, and CleanEnergy.org.

Take a(nother) Hike, Florida!

Blackwater River State Park, Escambia/Santa Rosa, FL

The Florida Forever Coalition is at it again this year with its annual Take a Hike, Florida! event meant to celebrate and protect public wildlife and outdoor recreation activities throughout the state. This year, the hikes will take place on Saturday, March 26th in the morning (time may vary per county).

In an effort to support and raise awareness about the state’s Florida Forever conservation land-buying program, the Coalition will partner with local supporters this weekend to take part in a day of friendly hiking under the sun.

The event was designed to celebrate Florida’s natural resources and raise awareness of its public land spaces which everyone can enjoy on a regular basis. The hikes will take place across the state and will be open to the public. To find events in your county – choose from Brevard, Duval, Escambia/Santa Rosa, Hillsborough, Lake, Leon, Marion, Martin, Miami-Dade, Orange, Pasco, Seminole, Wakulla, and Washington – check out this link: Take a Hike, Florida!

Sand Pond at Trout Pond Recreation Area, Apalachicola National Forest, Wakulla County, FL

With highs set to hit the mid-80sF in South Florida this Saturday, spending the day outside among lush trees, singing birds, and a sweet breeze sounds like heaven to me! Plus, this year, the Coalition has made it a lot easier to collaborate in the fun compared to the form-filling they required last time, when celebrating 20 years of public land acquisition.

Remember to wear comfortable and breathable (cotton!) clothing and footwear (I love and recommend these shoes if you enjoy walking barefoot), biodegradable sunscreen that’s good for you and harmless toward the environment, and bring water in a reusable non-plastic container! Oh, and a photo camera, of course, to snap plenty of embarrassing shots of friends and strangers you can then use to blackmail … I mean, to show those who missed out what a grand ol’ time you had. Clearly.

Five steps to a greener city break

By Isabel Clift

Everyone loves a stolen weekend away, but your typical short-haul city break incurs a heavy carbon footprint. Here are five green travel tips to make your city break more eco-friendly:

Reykjavic, Iceland (Credit: Pocius)

1) Choose a green city

Urban areas generate tonnes of carbon emissions, but some cities are actively working to reduce this by creating more eco-friendly infrastructure. If you’re planning a city break, think about visiting places that make it easier for you to reduce your trip’s carbon footprint: Reykjavik, for example, runs entirely on geothermal and hydroelectric power, and has busses powered by hydrogen fuel cells. Other green cities include Stockholm, which has reduced emissions by 25% over 20 years and runs all trains and inner-city busses on renewable fuels, and Vancouver, where 90% of power is drawn from renewable resources.

(Credit: Christensen)

2) Get there without flying

Commercial flights use up huge amounts of fuel during take-off and landing. Avoid adding the tonnes to your carbon footprint by travelling by train or coach for short-haul journeys: watching the land and architecture slowly change as you cross borders makes the getting-there part of the magic. Also, you’re likely to arrive at the city’s central station, rather than at an outskirts airport – saving you time and reducing extra transport emissions incurred getting to the city centre.

(Credit: Curtis Perry)

3) Stretch your legs

Once you arrive, you’ll be raring to explore! Walking or cycling from sight to sight means you’ll be able to get far more of a ‘feel’ for your city destination, and it’s obviously a 100% green way to get about. Some cities do cycling better than others, though – Copenhagen has well-established cycling routes and Paris’s Velib’ scheme makes biking round the city easy. If you’re not cycling, using busses and metro systems is preferable to taxi rides – and your wallet will thank you later, as well as your eco-conscience.

(Credit: Gael Martin)

4) Stay at an eco hotel

Hotels are getting greener – do your research and you’ll be able to bag yourself an eco-friendly place to stay that won’t break the bank. Look out for hotels that take a responsible approach to every area of their operation, from providing refillable pumps for bathroom products (instead of producing mini plastic toiletry bottles), to employing local staff on a fair living wage. Other things eco hotels can do include recycling waste, introducing low-flow taps and grey water recycling systems, using energy-efficient lighting, going on a green energy tariff (a la City Lights City Centre Deluxe in New York) and powering water heaters with rooftop solar panels (like Mellow Eco Hostel Barcelona).

Saturday morning farmer's market in Pennington. (Credit: Nosha)

5) Support local businesses

Shop at farmers’ markets and independently-run stores, eat at restaurants that source produce from local suppliers and support the regional arts and heritage scene by attending concerts and exhibitions, as well as visiting galleries showing local artists. These all give a boost to the local economy and support the people and ways of life that make the city what it is.

Ready to travel greener? See the AnyTrip Blog for more eco travel tips.

Isabel Clift is a travel writer and blogger for AnyTrip.com, a travel company based in the UK. She lives in London, loves vintage fairs and organic food, and tries her best to balance a love for travel with an eco-conscience!

Eco-Friendly Hotels in Europe with Wi-Fi

Hotel de la Porte Doree, Paris

By James Helliwell

With environmental concerns mounting on a daily basis, many citizens and businesses around the world are striving to become more eco-friendly. Becoming more “green” has turned into a concern in many parts of everyday life, and travel is no exception for the modern traveller.

At the same time, staying at an earthy lodge high up on the hillside with no broadband Wi-Fi can be a problem; in these instances, a mobile broadband signal often will not be available either. Now, eco-friendly and well-connected hotels are growing in number all around the world, and many of these establishments are located throughout Europe. Some of the top eco-friendly hotels can be found in Germany, France, Spain and Italy.

Zwei Eichen, Hamburg

Hamburg, Germany

The Zwei Eichen Bed and Breakfast in Hamburg, Germany, is located in the “health village.” The B&B is in a quiet area full of trees and beautiful scenery. Among its eco-friendly services, this quaint establishment offers towel and sheet programs, alternative energy, bulk soap and other amenities, energy and water conservation, recycling, environmental cleaning and organic food. The bed and breakfast takes part in composting and works hard to educate guests and staff members in ways they can be “green.”

L'Ayalga Ecological Inn, La Pandiella

La Pandiella, Spain

Visitors to Spain should take a look at the L’Ayalga Ecological Inn in La Pandiella. This inn is in a prime location between the cool mountains and the warm beach, and is in an area where there are few crowds. L’Ayalga is a farmhouse that was restored using lime and wood treated with only natural oils. Solar panels provide heat for the establishment, and insulation is supplied by hemp rather than synthetic substances. Classes in the ancient arts of tai chi and chi kung (also known as qigong) are available, as are massages, mountain hikes and canoe trips.

Aprile Bed and Breakfast, Torino

Torino, Italy

In Torino, Italy, travellers looking for eco-friendly accommodations should check out the Aprile Bed and Breakfast. The B&B is situated in a prime location in the city, and is close to the open air market. Using only natural paints, wall finishes and wood floors, this B&B was built to leave behind only a small carbon footprint. Laundry services employ natural products and the hotel uses bulk amenities and durable service items. Recycle bins are located in guest rooms and the entire establishment takes part in energy and water conservation efforts.

Paris, France

Even Paris, France, can be experienced during a stay at a “green” hotel. The Hotel de la Porte Doree is a family-owned establishment that has undergone renovations to be more environmentally friendly. There is no carpet to cut down on problems with allergies, and the hotel participates in towel and sheet programs, energy and water conservation, recycling and more.

Hello, I am Firespin Jay. I’m into Technology, Internet Marketing, Travel, Ecology and spinning fire poi and combinations of the above! Hope you enjoy my pieces and life is good.www.firespinjay.co.uk

Top 5 Eco Apps to Keep You Running on Green!

By James Helliwell

As news headlines repeatedly remind us of the threat of climate change and of the destruction of our natural environment, increasing numbers of people are interested in eco apps that can help them participate in saving the planet.

Some of the best apps are those that help people recycle their mobile phone or other electronic waste (E-waste). The problem with e-waste is growing as people throw out large numbers of older electronic equipment, especially mobile phones, with most of the junk ending up in landfills. Hundreds of millions of phones are purchased each year with most of the older phones discarded without recycling. According to the UN’s Environmental Programme, the amount of e-waste worldwide is growing by about 40 million tons a year.

However, mobile phone recycling and other e-waste is very simple with numerous free drop-off points available. In fact, some sites even pay people for certain old mobile phones and other old electronic equipment if they are still in acceptable condition. The nearest recycling centre may simply be the electronics store down the street.

Fortunately, there are a number of apps that can help you find the nearest recycling location. Some apps do this automatically using the phone’s positioning technology to determine your present location. Otherwise you simply enter an address to find the nearest recycling centre from your home or from any other location. Another great thing is that many of the best eco apps are offered entirely free of charge.

Here are 5 great eco apps you can use to help keep you green!

1. T-Mobile Recycle Guide – T-Mobile launched this great app to help users in recycling mobile phones and other items that contribute to the degradation of the environment. The guide uses the largest recycling database in the United Kingdom to provide users with the nearest recycling drop-off point. The application can be used for recycling e-waste along with other items like Christmas trees. Recycle Guide allows Android users to make recycling pledges. You can also share recycling information with your friends using this free app.
2. ShopGreen – A free application at the Apple App Store, ShopGreen not only provides information on green shopping sources, but also gives the nearest recycling locations. The recycling data includes maps and other relevant information in addition to the address. ShopGreen also comes with CO2 calculators and a CO2 offset link.
3. Carbon Meter – An Android app from ViralMesh, Carbon Meter tracks and logs the carbon footprint of different green activities including walking and biking. Also includes information on recycling centre locations.
4. My Recycle List – A free Android & IPhone app from Electronic Recyclers International, Inc. My Recycle List provides information on the recycling centre nearest your location including address, driving directions and contact information.
5. EcoPoints – A free IPhone app from Wake Apps, EcoPoints identifies the nearest waste collection and recycling centres for paper, plastic and glass using the Global Positioning System.

Check out these apps and start recycling those old mobile phones!

Hello, I am Firespin Jay. I’m into Technology, Internet Marketing, Travel, Ecology and spinning fire poi and combinations of the above! Hope you enjoy my pieces and life is good.www.firespinjay.co.uk

Affordable Eco-Tours for Do-Gooders

A view of Jordan Pond in the Acadia National Park of Maine, USA

By Maria Rainier

In the spirit of giving this holiday season, don’t just consider minimizing your carbon footprint during an eco-tour.  Consider what more you can do to give back.  Many tours and travel experiences that encourage you to volunteer—voluntourism, as it were—are much more affordable than their lounging-on-the-beach varieties.  With a carefully planned eco-tour of your own or hopping on the bandwagon with like-minded do-gooders, you can face the new year with your wallet intact, a cleaner conscience, and a cleaner planet.

Cactus at Big Bend National Park in Texas

Stay Local to Mind Your Carbon Footprint

Not only do air fares skyrocket during the holiday season, we leave a hefty carbon footprint every time we step on a plane.  Instead, consider riding a train or even cycling to your eco-destination, depending on your location.  If you call North America home, consider the Big Bend National Park in Texas.  It’s got 800 acres of America’s biggest national park and it’s open year-round, although it may close on Christmas Day.  Rather than driving around and pitter-pattering carbon footprints across the park, get out and enjoy the outdoors and camp in one of the three campgrounds, $14.00 a night after a $10 seven-day pass per individual.

If you’re on the east coast, consider the Highland Lake Inn in Flat Rock, North Carolina, where you can bring the whole family (even the dog) and go hiking and fishing, and relax after a day spent outdoors at its gourmet restaurant with its own two acre organic garden.  During the summer and fall, guests can learn how to grow, harvest, and cook assorted veggies, herbs, and flowers you might find in such a garden.  A room costs $89.00 a night.  If you’re planning a holiday vacation here, consider the Christmas Day Buffet Celebration Weekend Package or the Christmas Eve 4-Course Dinner Weekend Package.

Meanwhile, up north awaits the Acadia National Park, from where you can see the Atlantic coastline and the Bass Harbor Head Lighthouse.  You can camp for between $14 and $20 a night depending on the site.

Raspberry bushes at a small WWOOF participant farm in Wattamolla Valley, near Berry, NSW, Australia

Give Back to Save Greens

If you’re feeling more industrious and a little bit like pinching pennies this holiday season or in the coming year, consider bartering your way through an eco-tour.  Sierra Club’s Outings program has countless trips ranging from $400 in the U.S. to over $5,000 trips to safaris in Botswana and boat tours in Antarctica.  Be prepared to volunteer your time and your muscle, however, as is the nature of true voluntourism.  Similar programs include Ecovolunteer, which allows you to participate in efforts to protect nature and its inhabitants through local conservation organizations.  Coral Cay Conservation is in the same vein and is also worth a look.

Perhaps the most rewarding and budget-friendly experience is World-Wide Opportunities on Organic Farms (WWOOF), which welcomes travelers across America to participate in their daily goings-on.  The cost ranges between a $20 and $50 registration fee and transportation fees to the farm—that’s it.

WWOOF has counterparts in other countries; you can go to Tuscan wine country and pick grapes for weeks and not only enjoy some of the most beautiful countryside you’ll ever see in your life, but make good friends, eat good foods, and even pick up a little Italian, too.  In this way, you can make this season and 2012 a year of win-wins—for the planet and your wallet.

Bio: Maria Rainier is a freelance writer and blog junkie. She is currently a resident blogger at First in Education performing research surrounding online universities and their various program offerings. In her spare time, she enjoys square-foot gardening, swimming, and avoiding her laptop.

ECA Software: A Solution to Greenwashing

By Philipp Mimkes Coordination gegen BAYER-Gefahren

By Hunter Richards

Greenwash (verb, \ˈgrēn-wȯsh\): to market a product or service by promoting a deceptive or misleading perception of environmental responsibility.

Companies have been launching major ad campaigns to show off green products and services, but many of their claims are questionable. Greenwashing is threatening the credibility of legitimate environmental marketing and turning would-be green consumers away from the hype.

So how can we know who’s telling the truth about supposedly green products and who’s just greenwashing?

We can increase transparency and put an end to greenwashing through carbon accounting. A new kind of software is a key component of the solution.

Scrutiny of green business campaigns is reminiscent of the demand to hold corporations accountable for their financial reporting. The U.S. is still a leader in financial accounting, but we need to develop the same infrastructure for environmental accounting to restore credibility.

Enterprise Carbon Accounting (ECA) software is becoming the foundation of this infrastructure, and the market is growing. ECA software enables companies to track and measure all the components of their carbon footprint and find opportunities to lower costs and reduce waste. It’s expanding the potential for corporate environmental transparency.

When the transition fully takes hold, greenwashers could disappear entirely.

For ECA software and environmental accounting adoption to get rid of greenwashers, we need action in five main categories:

  • Clear government action on regulations
  • Adoption of carbon accounting principles
  • Expansion of Scope 3 emissions accounting
  • Better green business incentives
  • Demanding, informed consumers

Clear Government Action on Regulations

lncreased coverage of existing new policies and decisive action on new legislation could quickly boost the adoption of carbon accounting and ECA software. The Environmental Protection Agency’s (EPA) Mandatory Greenhouse Gas Reporting Rule, which requires businesses that emit 25,000 metric tons or more of greenhouse gases annually to disclose their emissions to the Agency, could be strengthened to include smaller businesses. Firm action on new legislation could also help encourage ECA software adoption and end greenwashing.

Adoption of Carbon Accounting Principles

Stricter requirements for disclosure of standardized corporate emissions information, now more feasible with the adoption of ECA software, would provide a precise way to examine a company’s environmental record. When such a measure exists and becomes widely used, one will only need to refer to these numbers to get an impression of a company’s overall environmental performance. It will be a lot more difficult to conceal corporate environmental impact during marketing campaigns.

Expansion of Scope 3 Emissions Accounting

Mandatory inclusion of suppliers’ emissions and other indirect emissions sources in company environmental reports (Scope 3) would prevent under-reporting of emissions; all emissions would be measured and reported without room for loopholes. Requiring Scope 3 measurement would also spread more adoption of general carbon accounting throughout the supply chain. When a business must account for Scope 3, it must ask its suppliers to track their carbon footprints; a chain reaction could quickly increase the number of companies with comprehensive carbon emissions reports.

Better Green Business Incentives

Using ECA software to identify eco-friendly savings opportunities can make it cheaper to truly go green, making it unnecessary for businesses to greenwash in the first place. Businesses often find that shrinking their carbon footprints and minimizing costs can go hand-in-hand. Government incentives can also encourage eco-friendly business practices. ECA software could alert users to new opportunities to take advantage of government incentives as more of these opportunities emerge, ensuring that green sincerity is in the best interests of businesses.

Demanding, Informed Consumers

Demanding the hard numbers from standardized carbon accounting reports, while boycotting the proven greenwashers, forces businesses with green marketing campaigns to prove their sincerity or risk failure. After all, fully informed consumers won’t be fooled. When standardized carbon accounting is required and ECA software is available, companies won’t have any more excuses to conceal their carbon footprint. The final blow to greenwashing will be dealt by informed, rational consumers.

Hunter Richards is the accounting market analyst for Software Advice, which reviews hospitality and travel accounting software along with other systems. To learn more about ECA software and greenwashing prevention, check out Software to Hold “Greenwashers” Accountable.